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General Motors (NYSE: GM) has just announced that it will extend warranties on may of it used cars. According to Reuters, "GM said it would begin offering a 12-month, 12,000-mile "bumper-to-bumper" warranty on all used cars and trucks certified as eligible for the repair coverage by participating GM dealers." The firm has already said it will return to the extensive use of incentives to clear out new car inventory.

GM should have a better solution than to lose more money on each new car it sells and add costs to market its used products. It turns out that is not the case. Vehicle sales in the U.S. are just too awful and Toyota (NYSE: TM) and Honda (NYSE: HMC) take more market share each month.The talk of GM doing into Chapter 11 rings a bit more true as the time passes.

GM is now out of options. It still makes money overseas, but that is overwhelmed but its North American deficit. GM says it will stick to supporting all of its brands except the Hummer. That may end up not being true. GM did say it was moving away from incentives. It did not work out terribly well.

GM has a couple of brands that still sell only a modest number of cars. Saab is one. Saturn in another. Saab could be sold. Saturn could be closed. Saturn might not even be missed.

If GM has to continue using incentives, it will get to the point where it cannot support the marketing and product development costs of all of its brands. That point is probably coming in the next quarter.

Douglas A. McIntyre is an editor at 247wallst.com.

Palm (NASDAQ: PALM) is dead. That has been written before, but now the company needs an official funeral mass. According to The New York Times, "Palm's chief executive, will announce the debut of a new smartphone primarily for business customers - the Treo Pro." The company also has several other handsets in development.

Palm is now up against smartphone products from much larger companies like Samsung and Nokia (NYSE: NOK). Not to mention the Apple (NASDAQ: AAPL) iPhone.

In the last year, Palm had an operating loss of $105 million on a shrinking revenue base that fell to $1.32 billion. The company has $398 million in current and long-term debt.

Palm is not going to make it as an operating company, but it might be a good licensing entity. That would involve cutting almost all of the company's staff and licensing its brand and product designs to another company, perhaps Samsung or LG. The Palm name still carries some modest weight in the U.S.

Palm's revenue might drop to $100 million, but its costs would be negligible. It would, at least, make a profit, which is something that is out of the question with the company in its current form.

Douglas A. McIntyre is an editor at 24/7 Wall St.

In a move that the company wisely decided not to announce via a press release to investors, eBay (NASDAQ: EBAY) has lowered the listing fee for fixed-price items on its site to 35 cents, down from as high as $4, depending on the price. The listing duration will also jump from 7 days to 30; those changes will be at least partially offset by an increase in the commission on sold items but eBay did not break down any details on that.

According (subscription required) to The Wall Street Journal, "The company is playing catch-up to other Web sites that have focused on fixed-price sales."

That may be true for now but the fact that eBay feels a need to court that market with aggressive price cuts indicates that the company recognizes the many sellers are opting for that over its own flagship auction business. Almost since inception, eBay has miraculously managed to avoid a price battle with competitors, and has been able to steadily increase its fees while much-hyped and well-funded imitators like Auction Universe fell by the wayside. It may be that sites like Amazon (NASDAQ: AMZN) are finally posing a serious threat.

It also may be that eBay is just messing with people's minds. Back in February when eBay announced its last "fee cut", sellers protested, alleging that the increase in the commission more than offset the decrease and accused eBay of fuzzy math.

Details of the new fee structure will tell us whether eBay is desperate of just manipulative.

The stock market was down yesterday and it is down again today. Bearish sentiment is roaming through Wall Street right now, so I thought I would look back on another occasion when the market was going through similar turmoil and I wrote about the following eight stocks, which I thought would be "safe havens" in such a storm.

Six of the eight did well and two did not, and of course one of those two was a disaster. Among the losers, I do not think anyone is fretting about UPS, which is still one of the few triple-A rated companies along with Berkshire Hathaway. It has been well reported that the slowing economy and higher fuel prices have been the major culprits affecting UPS's earnings. In the case of WaMu, it's demise has also been well reported, but at the time I recommended it WaMu had a stellar reputation of growth and high yield for over two decades. There is no hiding, it turned out to be a lousy pick and an ANTI-SAFE Haven

NOT SAFE:

United Parcel Service (NYSE: UPS) closed Monday at $65.30 down from $78.40; a 16.71% loss

Washington Mutual (NYSE: WM) closed Monday at $4.21 down from $45.50; a 98% loss.

Fortunately the remaining six picks have done very, very well. If you had bought the pool, the average gain over the last two years would have been 7.14%. Adding the dividends over the two years would have raised this to 13.14%.

A recent article about one of Apple, Inc.'s (NASDAQ: AAPL) former engineering executives left me laughing quite a bit. Tim Bucher, who recently left Apple for Dell, Inc. (NASDAQ: DELL) after being accused by Apple CEO of being "manic depressive," is trying to throw a spear at his former company by trying to find a challenger to Apple's iTunes service with a quite-ambitious plan at Dell.

Instead of trying to create yet another online music and video ecosystem that syncs seamlessly with another round of boring Dell music devices, he's trying to create an industry-wide team of competitors to seriously challenge Apple's dominance in the iPod/iTunes marketplace. Notice I did not say "MP3/Music service" marketplace. Right now, it's all Apple in the digital music scene and has been for some time.

Consultant Rob Enderle says that Apple "locks you in" while Dell "locks you into choice." While opening up choice is great for consumers, history says that products and services become so fragmented and hard to use that they never reach critical mass. What Apple did with the iPod was to make the service that goes with it -- iTunes -- so easy to use that it quickly became the market leader. One brand, one service, simple to use.

It's true that many customers want freedom and choice in their music players and music download services so they can "mix and match" to their heart's content. Everyone else (yes, the majority) wants a solution as simple as a light switch. Flip it, and everything "just works." Good luck, Bucher and Dell, but to even come close to challenging Apple, your solution better be out of this world.

One of the few hopes the U.S. car companies have had is that they have been perceived as closing the quality gap with Japanese models. Recent JP Power data shows Detroit running in a dead heat with imports in the consumer satisfaction race.

That bubble has been at least partially burst due to new information from the University of Michigan's American Customer Satisfaction Index. According to the AP, "U.S. car buyers are growing less satisfied with their purchases from domestic automakers while their Asian and European competitors continue to improve."

In the new survey, BMW and Lexus tied for the top spot followed by Honda (NYSE: HMC) and Toyota (NYSE: TM). Several brands from GM (NYSE: GM) and Ford (NYSE: F) dropped down the rankings.

At the risk of stating the obvious, Detroit is in such deep trouble that a perceived drop in the quality of its cars can only make its recovery more difficult. There are several ways around that, but none of them are very palatable.

GM yesterday introduced buyer incentives across most of its brands. That means its margins on those vehicles will be lower. It may pick up some market share, but any victory there will be costly. The U.S. car companies are cutting their marketing budgets, so they cannot "advertise" their way out of the problem.

Effectively giving cars away can certainly help hurdle the quality barrier, but losing a lot more money could sink a large U.S. auto company.

Douglas A. McIntyre is an editor at 247wallst.com.

What's one trend that's starting to feel the pinch of sky-high oil prices?

If you answered 40-mile commutes to work and/or tank-sized SUVs, you're right, but in this case it's the business process called the global supply chain.

The logic of, for example, shipping Brazilian iron ore to China to be made into steel, then shipping it back to Long Beach, California in the form of washing machines is making less sense today than it did when oil was $25 per barrel a decade ago, The New York Times reported.

In fact, some manufacturing that fled Mexico for even-lower-cost-labor China is now returning to Mexico because it's cheaper per unit to manufacture the goods in Mexico and send them to the United States, after oils costs for shipping are considered, The Times reported.

Spanning the world: it isn't cheap

Economist Peter Dawson told BloggingStocks that investors / readers should expect more 'repatriation' of manufacturing if oil stays above $100 per barrel.

"Companies will be begin to shift, in some cases, on a product-by-product basis, the production of goods to net lower cost zones," Dawson said. "China's percentage of manufacturing in the world will continue to increase, but the calculus now is more complicated. It's no longer 'O.K., we need 200,000 auto motors, off we go to China.' Those motors may end up being less expensive if secured in Mexico, after transport costs are considered."

During my various commutes over the past week I have been hearing a new radio commercial about Intuitive Surgical Inc. (NASDAQ: ISRG). The City of Hope Hospital in Los Angeles is advertising their Di Vinci robotic surgical procedures to attract patients.

They use the catch phrase "The science of saving lives" while promoting less invasive surgical procedures, shorter hospital stays, and faster recovery. These are well-known themes among the medical profession and investors but it is the first time I have heard the story promoted for a competitive advantage among hospitals. I am sure it won't be the last.

Certainly this will raise the bar among other hospitals competing for similar business and simply to keep their Di Vinci operating rooms productive, cost effective, and profitable. It also means that any hospital without the equipment will soon be deemed second rate, if they are not already.

Perhaps we will soon be hearing competing hospitals bragging about having multiple Di Vinci's or more trained doctors or the highest number of procedures or new procedures. Where will it end? When it is common place and every hospital is using the system.

Have you heard any radio advertising from hospitals in your city? Fans of Elvis Costello can check out Radio, Radio" at Last fm. here.

ISRG closed last Friday at $299.17 and is trading down slightly this morning. It has been hovering around $300 for the past two weeks.

Sheldon Liber is the CEO of a small private investment company and the principal for design and research at an architecture & planning firm. He writes the columns Chasing Value and Serious Money. DISCLOSURE: I currently own shares of ISRG and have no relationship whatsoever with "Last fm" ,but I was reminded of the song and it is way cool.

There's an upside and a downside regarding major auto companies and the quest to develop vehicles with increased fuel-efficiency.

The upside: Auto makers are positioning themselves to carve out niches in fuel-efficient technology and design, The Wall Street Journal reported Monday (subscription required).

The downside: Auto makers appear to be exhibiting a 'herd mentality' on the current propulsion technology -- hybrid engine cars with both a modest electric power source and a mainstay internal combustion engine.

An electric hybrid focus

Following up on its successful electric-gasoline Prius hybrid, Toyota (NYSE: TM) announced it will make hybrid engine systems available on all models by 2020, The Journal reported. Meanwhile, Honda said it would import new hybrid technology to the U.S. to compete with Toyota and Ford (NYSE: F) plans to double its hybrid lineup next year, and Chevrolet's (NYSE: GM) Volt hybrid that will go on sale in 2010.

Economist David H. Wang said investors and consumers should not be overly optimistic or pessimistic regarding the sector's concentration on electric-fuel hybrids.

The FCC is looking at using part of the TV signal spectrum to provide wireless high-speed internet. It is a brilliant idea that is being opposed by a large part of the television industry.

According to The Wall Street Journal, "The Federal Communications Commission will have the final say in the battle between the broadcasters -- which fear interference on the airwaves they'll still be using -- and the companies including Google Inc (NASDAQ: GOOG). and Motorola Inc. (NYSE: MOT) that want to share the television airwaves."

The fight is a classic example of old media not wanting to give up something that it has "owned" for years because it may help new competition.

Tough luck. Broadband adoption in the U.S. is behind several countries in Europe and Asia, and if the FCC can offer an inexpensive solution to that, it should. The new over-the-air system would have many of the benefits of Wi-Fi, but would be more broadly available.

TV broadcasters say that the new technology could interfere with their signals, but testing can demonstrate whether that is true or not. The FCC has the chance to move broadband adoption forward with one spectacular decision. It should not balk at the chance.

Douglas A. McIntyre is an editor at 247wallst.com.

American Airlines, British Air and Spain's Iberia have signed a joint business agreement on flights between North America and Europe, American Airlines announced Thursday.

American (NYSE: AMR) added that the three airlines plan to file for global antitrust immunity from U.S. officials and will also apply from the same in Europe.

Under the deal announced Thursday, the three airlines will cooperate commercially on flights between the United States zone (encompassing Canada and Mexico) and the European Union (including Switzerland and Norway), while continuing to operate as separate, legal companies.

Analyst: 'an absolute, positive, must deal'

Stock Analyst C. Leonard Bauer told BloggingStocks Thursday rival competitors may argue that the deal will reduce competition internationally, but in Bauer's interpretation the agreement is "an absolute, positive, must deal," due to the changing nature of flight and air travel.

"The reality is, we're becoming a global travel marketplace, not just a national one, one that will eventually be accessible to everyone, and in this decade the key players will compete on transcontinental and global routes," Bauer said. "That means the carriers need global scale and the American-British Air-Iberia deal accomplishes that. It is an absolute, positive, must deal." (Bauer added that he does not have a rating on nor own shares in any airline. However, Bauer does have frequent flier miles/points in American Airlines.)

This post is one in a series on prominent company nicknames. See all 25, and share your thoughts and memories about Four Bucks below in the comments.

As big multinational corporations go, Starbucks (NASDAQ: SBUX) had such possibility. Rooted in the heart of the Pacific Northwest, born of grunge rock and a commitment to really good coffee and a distinct sense of place, embracing the centuries-old European coffeehouse tradition with its literary name, Starbucks, Captain Ahab's first mate in Moby Dick. The company's founders were all about the beans, buying them directly from growers in Africa and Central America and roasting the beans themselves.

It was entrepreneurial upstart Howard Schultz who conceived of the strategy of making espressos, coffees, and lattes in the coffee shops and selling them for big profit margins. And in the 1980s, milk was cheap and coffee was cheaper. I like to imagine that, as the company's founders sat around a cafe table in Seattle's Pike Place Market, drinking their mellow brew and listening to Schultz's wild ideas, the others scoffed at the concept of someone paying upwards of three dollars for a latte.

Ford (NYSE: F) will stick to its plan to become less of a truck company and more of a car company, even if oil prices stay relatively low. According to Reuters, "A decline in gas prices would support consumer confidence, but customers still face job risks, potential financing difficulties with tight credit markets and other factors and it would not change Ford's planning assumptions."

Ford hurt itself with its last "all or nothing" gamble, and it could hurt itself with this one. Going to extremes has done little for Ford over the last decade.

The demand for small cars is not likely to change. It is hard to imagine gas prices going below $3 in the next year. Crude seems to have set a floor above $110 a barrel, which is still very high compared to 18 months ago.

But Ford has the brand image of being first in bringing the consumer high-quality pickups and SUVs. Its F-150 truck has been the top selling vehicle in the U.S. for a number of years.

Ford has to be careful it does not let the pendulum swing too far away from its current core business. In a couple of years, the market may change again. Use of alternative energy could help inch gas prices down by 2010. Ford can't afford to be caught flat-footed again.

Douglas A. McIntyre is an editor at 24/7 Wall St.

Apple (NASDAQ: AAPL) wants to get beyond AT&T (NYSE: T) outlets to sell its new iPhone. So, it will turn to consumer electronics giant Best Buy (NASDAQ: BBY).

The new distribution deal has significant risk. Part of the iPhone's appeal is that it is not as "easy" to get as other handsets. Apple and AT&T are the only sources for the device. To some extent, that makes it "special" in the consumer's mind.

Putting the iPhone into a large chain of stores that sell hundreds of devices including a large number of cellular handsets turns the iPhone into a bit of a commodity. While it may help sales some, it may take away part of the product's luster and its image as a superior handset product.

Broad distribution worked for the iPod. Whether it will be good for the iPhone's branding remains to be seen.

Douglas A. McIntyre is an editor at 247wallst.com.

The timing of the Thomson-Reuters merger could not have been worse as many of their biggest customers on Wall Street are struggling. Now, Thomson Reuters Corporation (NYSE: TRI) is trying to make the best of a bad situation. Investors may like what they are seeing today but they won't over the long term.

Shares of Thomson Reuters are trading up even though the financial information company reported disappointing earnings. The stock is rallying following an earlier sell-off. Revenue was $3.13 billion, a 73% rise but short of the $3.32 billion analysts surveyed by Bloomberg News expected. The results benefited from the merger. Earnings were $172 million, or 22 cents per share, down from $375 million, or 58 cents per share a year earlier.

Chief Executive Tom Glocer told reporters that financial services markets "are likely to remain challenging through at least the end of the year." That means that big clients are going to be asking for big discounts. Bloomberg, my former employer and the company's biggest rival, has usually been able to resist this temptation.